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Over the past couple of years, more and more brands have begun to align themselves with social media influencers. This comes as a result of consumers expressing increasing preference for ‘authentic’, trusted opinion, over and above the voice of the brand itself.
But for many fashion and beauty brands, this represents a completely different way of working, and not everyone has rushed to embrace it. This Fashion and Beauty Monitor report, produced in association with Econsultancy, considers the rise of Influencer Marketing, assesses how brands are approaching it, and with what success.
What's the secret to working successfully and efficiently in the fashion and beauty industry?
Fashion and Beauty Monitor is the only digital resource which provides influencer, media, PR and brand contacts, news, events and industry intelligence - all in one convenient place.
With over 25 years of experience at the heart of the industry, the world's most successful fashion and beauty professionals rely on our resources and passionate team of experts to plan, engage and connect in a competitive, evolving market.
No other service comes close to our renowned industry influence and reach.
Highlight opportunities and prepare campaigns utilising industry-insider news, editorial features and a comprehensive calendar of fashion, beauty and lifestyle events.
Maximise outreach and save valuable time researching, with instant access to over 60,000 influencer, media, PR, creative and brand contacts and profiles.
Easily identify and connect with the social influencers that will engage your target audience, using our new, industry-leading Influencer Index.
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Find out more about how we can help your business, talk to the team today.