MEASURING ROI ON INFLUENCER MARKETING

Research shows that marketing departments are allocating more and more budgets towards influencer marketing. However, measuring effectiveness and proving ROI on influencer marketing has been identified as one of the biggest challenges by brands and influencers alike.

Fashion and Beauty Monitor’s ‘Measuring ROI on Influencer Marketing,’ produced in collaboration with Econsultancy, is aimed at helping you understand the challenges at hand, explore the standardised metrics being used by the fashion and beauty industry and learn best practice tips that will help action a more profitable influencer marketing strategy.

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