The Voice of the Influencer

The definition of the term ‘influencer’ has become so broad in 2016 that critically, it’s naive of brands to be considering a one-size-fits-all approach.

Fashion and Beauty Monitor’s premium ‘The Voice of the Influencers’ report, produced in association with Econsultancy, considers the characteristics and motivations of influencers, assessing trends they’re observing through their brand collaborations,  gaining detailed insight into what matters most and how they like to work.

The highly targeted influencer base surveyed for the report has been further broken down into four distinct profiles, to build a bespoke picture of what each influencer group expects and needs from their brand collaborations.

We’ve also included a separate infographic, designed to give you an at-a-glance look at the key findings of the report.

What's the secret to working successfully and efficiently in the fashion and beauty industry?

Fashion and Beauty Monitor is the only digital resource which provides influencer, media, PR and brand contacts, news, events and industry intelligence - all in one convenient place.

With over 25 years of experience at the heart of the industry, the world's most successful fashion and beauty professionals rely on our resources and passionate team of experts to plan, engage and connect in a competitive, evolving market.

No other service comes close to our renowned industry influence and reach.

Find out more about how we can help your business, talk to the team today.