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For the fashion and beauty industries, influencers now play a crucial role in showing rather than telling a brand’s story. As such, it's no wonder that 60% of fashion and beauty brands plan to increase influencer marketing budgets this year.
But are they investing in the right people? What happens when a collaboration fails or backfires on the brand itself? Why do 73% of marketers struggle to find the right influencer to work with?
Packed with expert advice, best practice tips, research and FAQs, we've put together a new, essential guide to help fashion and beauty marketers turn influencers into powerful brand advocates.
Find out more about how we can help your business, talk to the team today.
+44 (0)20 7970 4299
uk@fashionmonitor.com
@Fashion_Monitor
+1-800-791-0134
usa@fashionmonitor.com
@FashionMonUSA
What's the secret to working successfully and efficiently in the fashion and beauty industry?
Fashion and Beauty Monitor is the only digital resource which provides influencer, media, PR and brand contacts, news, events and industry intelligence - all in one convenient place.
With over 25 years of experience at the heart of the industry, the world's most successful fashion and beauty professionals rely on our resources and passionate team of experts to plan, engage and connect in a competitive, evolving market.
No other service comes close to our renowned industry influence and reach.
Highlight opportunities and prepare campaigns utilising industry-insider news, editorial features and a comprehensive calendar of fashion, beauty and lifestyle events.
Maximise outreach and save valuable time researching, with instant access to over 60,000 influencer, media, PR, creative and brand contacts and profiles.
Easily identify and connect with the social influencers that will engage your target audience, using our new, industry-leading Influencer Index.
Relied upon by the world's leading brands, media, creative and PR companies